Tips to Improve Your Lead Generation Website Conversions
Website conversions are essential and assess the success of lead
generation activity. Lead conversions are the main goal of lead
generation. If leads won’t convert, the whole thing is just a waste of
time and effort.
Your website is a portal where sales and profit come from. However, in lead generation, your website must have the ability to drive conversions. This is why it is important to boost a websites conversion potential. But how can an inbound marketer do this? Here are some tips on ways to improve lead generation website conversions:
1. Put Weight into your Website’s Social Proof
Social proof refers to the concept that people will conform to the actions of others under the assumption that those actions are reflective of the correct behavior. In simple words, social proof is the mental thought that if other people are doing it, and if those people can be trusted, then that’s an indication that I should also be doing it. This kind of third-party validation is a very powerful motivator for the actions and response of visitors and prospect leads.
You can add some social proof in your lead generation activities to drive conversions by any of the following:
· Blog subscription CTAs or landing page
· Testimonials on landing pages or on CTAs themselves
· Testimonial tweets to add credibility to offers and for emphasis
2. Put Energy on Your CTA Designs
CTAs or Call-to-action designs have the tendency to get old-fashioned and stale, especially when they have been used repeatedly within various lead generation and other marketing activities. Consider the fact that if you kept seeing the same CTA design over and over again for each website visited, it probably wouldn’t get you clicking or even responding to the offers it’s promoting.
The same is true for multiple offers. If you keep on using the same design for various offers, then it gets outdated quickly and will no longer capture your visitors attention. In a survey, the longer a CTA design appears on a website, the lower its click-through rate becomes. So, update the designs of your calls-to-action and notice click-through rates increasing.
3. Feature New and Fresh Offers
Aside from updating CTA designs, you need to provide your website visitors with fresh and new offers to drive more conversions. Just like designs, offers have the tendency to get stale also. Promoting the same offer over and over again will obviously become outdated and you will not be able to get the desired website conversion you need. Remember that lead generation offers aren’t effective forever. You need to put some time and effort in creating brand new and fresh ones to drive the ultimate website conversions you need.
4. Reduce Friction within your Website
Friction refers to distracting, annoying, and confusing obstacles that prevent website conversions. These hindrances of your website can leave conversion opportunities on the table. Here are some ways to reduce friction:
· Decrease the number of your lead-capture forms
· Develop targeted landing pages
· Take away top/side/bottom navigation from landing pages
· Remove calls-to-action on landing pages.
· Share landing page links in social media and place these forms above the fold
· Utilize response-capturing language in CTAs and on landing pages
· Make offers easy and user-friendly for conversion
5. Align CTA Selection With Web Pages and Optimize Those that are Expected to Receive High Traffic
When selecting CTAs on your various web pages, you need to follow a method rather than just slapping a CTA button on any page on your website. To do this, create a map for your various offers in your sales cycle. After you’ve mapped your offers, determine how each page on your website aligns with the stages you identified. Then, start placing appropriate calls-to-action where they belong. You may use your analytics in identifying top offers and add them to pages you’ve mapped.
Finally, optimize your web pages that receive high traffic and drive more conversions. The idea is when you receive heavy traffic on a certain page on your website, focus on optimizing it for increased conversions.
Your website is a portal where sales and profit come from. However, in lead generation, your website must have the ability to drive conversions. This is why it is important to boost a websites conversion potential. But how can an inbound marketer do this? Here are some tips on ways to improve lead generation website conversions:
1. Put Weight into your Website’s Social Proof
Social proof refers to the concept that people will conform to the actions of others under the assumption that those actions are reflective of the correct behavior. In simple words, social proof is the mental thought that if other people are doing it, and if those people can be trusted, then that’s an indication that I should also be doing it. This kind of third-party validation is a very powerful motivator for the actions and response of visitors and prospect leads.
You can add some social proof in your lead generation activities to drive conversions by any of the following:
· Blog subscription CTAs or landing page
· Testimonials on landing pages or on CTAs themselves
· Testimonial tweets to add credibility to offers and for emphasis
2. Put Energy on Your CTA Designs
CTAs or Call-to-action designs have the tendency to get old-fashioned and stale, especially when they have been used repeatedly within various lead generation and other marketing activities. Consider the fact that if you kept seeing the same CTA design over and over again for each website visited, it probably wouldn’t get you clicking or even responding to the offers it’s promoting.
The same is true for multiple offers. If you keep on using the same design for various offers, then it gets outdated quickly and will no longer capture your visitors attention. In a survey, the longer a CTA design appears on a website, the lower its click-through rate becomes. So, update the designs of your calls-to-action and notice click-through rates increasing.
3. Feature New and Fresh Offers
Aside from updating CTA designs, you need to provide your website visitors with fresh and new offers to drive more conversions. Just like designs, offers have the tendency to get stale also. Promoting the same offer over and over again will obviously become outdated and you will not be able to get the desired website conversion you need. Remember that lead generation offers aren’t effective forever. You need to put some time and effort in creating brand new and fresh ones to drive the ultimate website conversions you need.
4. Reduce Friction within your Website
Friction refers to distracting, annoying, and confusing obstacles that prevent website conversions. These hindrances of your website can leave conversion opportunities on the table. Here are some ways to reduce friction:
· Decrease the number of your lead-capture forms
· Develop targeted landing pages
· Take away top/side/bottom navigation from landing pages
· Remove calls-to-action on landing pages.
· Share landing page links in social media and place these forms above the fold
· Utilize response-capturing language in CTAs and on landing pages
· Make offers easy and user-friendly for conversion
5. Align CTA Selection With Web Pages and Optimize Those that are Expected to Receive High Traffic
When selecting CTAs on your various web pages, you need to follow a method rather than just slapping a CTA button on any page on your website. To do this, create a map for your various offers in your sales cycle. After you’ve mapped your offers, determine how each page on your website aligns with the stages you identified. Then, start placing appropriate calls-to-action where they belong. You may use your analytics in identifying top offers and add them to pages you’ve mapped.
Finally, optimize your web pages that receive high traffic and drive more conversions. The idea is when you receive heavy traffic on a certain page on your website, focus on optimizing it for increased conversions.
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